"Developing this typeface not only created an 'ownable' and unique element for the brand's aesthetic … But saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces." "With the global nature of Netflix's business, font licensing can get quite expensive," he told design website It's Nice That on Wednesday. Why? Because it will save Netflix marketing dollars, as using fonts often attracts large licensing fees, according to its brand design lead Noah Nathan.
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